Make it Easy for your Fans
In a previous post, I asked the question “Where are your Raving Fans”? In other words, when you have customers that are excited about your work and your business, how do you encourage them to spread positive word of mouth online? One tip is to make it extremely easy for them.
Write up some very simple instructions and give them to your happy customers. Below I have included instructions for two review sites I highly recommend.
1. Insiderpages.com – reviews on this site get picked up by Google and are listed within your Google Local Business Center listing. It is often the first thing a customer sees upon searching for your business.
2. Yelp.com – while reviews on this site do not get listed within your Google Local Business Center listing, your business’ Yelp page often gets listed highly in the natual search engine results when someone searches on your business’ name. If you have a bad review on Yelp, you probably know exactly what I mean. If you don’t have a bad review, be proactive and get some positive reviews going.
Here are some sample instructions you can give your customers.
Posting a Review on Insiderpages.com
It is easy to post a review of our company on Insiderpages. Just follow the instructions below.
First though, keep in mind some tips for writing a thorough review:
- Answer what services you received
- Describe your experiences
- Discuss any specifics that made your visit special
1. Go to http://www.insiderpages.com and search on our company name.
2. Select our business
3. Select write a review
4. Write your review and click submit.
5. Follow any additional instructions on-screen to complete your review.
Posting a Review on Yelp.com
It is easy to post a review on Yelp.com. Just follow the instructions below.
First though, keep in mind some tips for writing a thorough review:
- Answer what services you received
- Describe your experiences
- Discuss any specifics that made your visit special
1. Register with Yelp
Before posting reviews with Yelp, you must register for a Yelp profile.
a. Go to http://www.yelp.com
b. Elect to ‘Sign Up’
c. Create your Yelp Profile
d. If prompted to invite friends, you can skip this step.
e. Check your email and click on the link to activate your profile.
2. Post your review
a. Go to http://www.yelp.com
b. Search for our company
c. Click on our business
d. Write a Review
e. Write your Review and select Post.
Further Reading
Customer Lobby Makes It Easy for Your Fans
Are Your Unhappy Customers Online…Yet?
Where are your Raving Fans?
